A simple and proven vision for solving the water crisis.
The Rainwater Alliance is a new coalition of companies, municipalities, and other organizations committed to harvesting rainwater.
Our goal is to build a global movement to recharge groundwater, reduce dependence on costly utilities, and promote an abundance of water.
We are a vehicle for companies and governments to set, track, and showcase their commitments to harvesting rainwater.
Building on these commitments, we promote public education, advance policy goals, and support the development of technology around rainwater.
Leading companies, local governments, and other organizations are committing to building rainwater collection capacity and track their progress.
The aim is to scale up the simplest and most effective means for securing clean, affordable water: catching it from the sky.
Building on the success of solar, rainwater harvesting is the next big move in sustainability.
Rainwater harvesting can mitigate stormwater runoff and flooding, reduce reliance on municipal water supplies, improve water quality in rivers, and promote an abundant and resilient supply of water for various purposes. With no need to transport and sell water collected from a roof, rainwater systems can be lower cost than traditional utilities over time and avoid the carbon emissions from pumping water between locations.
Momentum is growing. States and municipalities across the US have lifted outdated barriers to rainwater collection, recognizing its safety and conservation benefits. Companies including Apple, Ford, and Toyota have recently built rainwater harvesting systems at corporate campuses and manufacturing facilities. Combining residential, industrial, and agricultural projects with supportive public policies and expanded financing makes our goal of a trillion gallons achievable.
Join the Rainwater Alliance
Members of the Rainwater Alliance commit to building new rainwater collection capacity in accordance with industry best practices and to tracking and reporting their progress. We use reports from our members to measure and track overall progress, which we update online. We feature member companies in media outreach and other programming focused on building public awareness of rainwater harvesting.
Joining is simple: set a commitment and a timetable for building rainwater collection capacity. Companies can also join by reporting the rainwater harvesting capacity they have already built. The first 50 companies will be included in an extensive media and public outreach campaign with the initiative's launch.
By joining the alliance, members can:
Advance sustainability goals
Expand access to water
Reduce utility costs
Showcase commitment to the public
Build momentum to transform the water crisis
The first 50 companies will be included in an extensive media and public outreach campaign with the initiative's launch.
Leadership
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Co-Founder
Justin Talbot Zorn is an author, adviser, and policymaker. He has served as Legislative Director for three members of the US Congress and has written widely on climate, economics, technology, international affairs, and psychology for Harvard Business Review, The Atlantic, The Washington Post, Time, Newsweek, The Guardian, Wired, Fast Company, The Nation, Foreign Policy, CNN, and other publications. His first book, published with HarperCollins in the US and Penguin in the UK, was printed in 14 languages globally and topped Audible bestsellers lists in diverse categories including philosophy, meditation, and business.
Justin is a Senior Adviser to the Center for Economic and Policy Research, a Truman National Security Fellow, and co-founder of a first-of-its-kind talent pipeline for Congressional staffers. He serves as a partner to a variety of mission-driven startups, think tanks, foundations, and advocacy groups. Justin has worked to organize ideologically diverse coalitions in business and government to support policy reforms for community solar and net metering, to increase national funding for election administration, and to boost federal investments in translational research focused on clean energy, health, and climate adaptation. He has been a guest on more than 70 podcasts and has lectured on public policy and communications in Congress, leading universities, think tanks, and private sector firms.
Justin helped to launch and lead a pioneering mindfulness program in the US House of Representatives, bringing together people from across the political spectrum to do the work of finding greater calm and clarity. A former Fulbright Scholar, Justin received graduate degrees in international relations and public policy from Oxford and Harvard. He lives in Santa Fe, NM with his wife, Meredy, and three young children, Tierra, Saraya, and Jai.
Justin is a Senior Adviser to the Center for Economic and Policy Research, a Truman National Security Fellow, and a strategic adviser for a variety of mission-driven businesses, think tanks, and advocacy groups. In his policy and communications work, Justin specializes in climate, innovation, manufacturing, and economic competitiveness. He has organized ideologically diverse coalitions in business and government to support policy reforms to allow Net Metering and Community Solar, to increase funding for election administration, and to increase federal investments in translational research focused on clean energy, health, and climate adaptation. He frequently gives workshops on writing and communications as well as lectures on public policy issues in Congress, leading universities, think tanks, private sector firms.
Justin helped to launch and lead a first-of-its-kind mindfulness program in the US House of Representatives, bringing together people from across the political spectrum to do the work of finding greater calmness and insight. He holds graduate degrees in international relations and public policy from Oxford University and Harvard University's Kennedy School of Government.
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Co-Founder
Israel Mirsky is a seasoned strategic leader with extensive experience in helping companies navigate technological and social change.
Israel currently serves as a Director at PharmaDAO/Pharma Collective, a Strategic Advisor at userwerk US, and the Founder of Aligned.News.
Previously, Israel served as the Chief Marketing and Strategy Officer at Wesana, and has also held leadership positions at OMD Worldwide, Annalect Group, and Porter Novelli.
Board of Advisors
Sridhar Kota
Former Chief Advisor to President Obama on advanced manufacturing in the White House and Professor Emeritus of Engineering, University of Michigan
Lauren Lyons
Engineering and aerospace leader, CEO of engineering and consulting firm vdot, previously of Blue Origin, SpaceX, NASA/JPL
Bettina Warburg
A leading investor, researcher, policy leader and speaker on emerging technologies, blockchain and Web3.
Stan Smith
Permanent representative of the Bahamas to the UN. Known for his advocacy in climate change policy and sustainable development.
Join today.
It’s simple. Set a commitment for building rainwater collection capacity. Companies can also join by reporting the rainwater harvesting capacity they have already built.
There is no cost to membership. The first 50 companies will be included in an extensive media and public outreach campaign with the launch of the initiative.